Runway to rooftop: fashion designer's first home with stunning London skyline views

Siri, a new homeowner in Alta at Consort Place describes her experience of stepping onto the property ladder.

First home with a view

Fashion designer Siri Saritasurarak secured a coveted Zone 1 location in a prestigious building in London’s Canary Wharf as her entry into the London property market.

Situated on the top floor at Consort Place by Latimer, the one-bedroom apartment is now a home and headquarters for her fashion brand with panoramic views of the city.

Ideal location and community

Having lived in this area of the city for 10 years, Siri felt part of the community in Canary Wharf with many local friends.

With sights set on buying her first home and staying close to the life she has built; she began her property search. With shared ownership she now enjoys a sense of stability and security, along with the luxury of personal space in one of London's most sought-after areas.

Siri explains: “I first viewed this apartment in September 2023, after exploring a few other properties in the area, as well as some in Zone 4 to compare space. However, it wasn’t until I discovered Consort Place that I finally felt the connection I had been searching for in a home. It’s absolutely incredible and without shared ownership, there’s no way I could afford this prime location.”

Benefits for Siri

A familiar community and prime location.
Panoramic views of the city.
Security of owning a share of the property.
Inspiring home working environment.
A safe neighbourhood and local amenities.

What is shared ownership?

Without shared ownership, there is no way I could afford this address. Here I pay significantly less a month and also have the security of owning 25% of the property. There’s no question that this route to owning a home in a central London location makes sense.
Siri at Alta at Consort Place

Working from home

Driven by her entrepreneurial spirit, fashion expertise, and personal journey of discovering strength through fitness and wellness during challenging times, Siri launched her own activewear brand, RAIA, in 2023. Now running an independent boutique, Siri designs the collections herself, blending her qualifications with years of experience as a fashion designer.

Busy running and growing her business, Siri works from home and benefits from being in such incredible surroundings. She continues: “I find that my home environment gives me inspiration. As well as the impressive views from my apartment, I can find a change of scenery in the communal area on the 30th floor, which has a terrace and large indoor area, which is great for additional work space or somewhere to spend time with friends.”

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A familiar neighbourhood

With an established group of local friends, Siri loves living in Canary Wharf and feels safe. She continues: “Nowhere is 100% guaranteed but it’s really important to me that I feel comfortable walking around any time of day. It’s a great place to hang out at the weekends and I rarely leave the area. I’m a member of the local gym and there’s everything I need on my doorstep; a great community, huge choice of restaurants, green space and the river.”

Buying with Latimer

Siri couldn’t fault her experience of buying with shared ownership through Latimer. She explains: “As well as the fact that I immediately knew that this apartment was what I’d been looking for, the specification was the best I’d seen by far and Lucy in the sales office here was absolutely brilliant. She was so helpful and went above and beyond to put me at ease. I’d say her support and care was a determining factor in my buying here. Buying alone, I was quite anxious on moving-in day but Latimer also made sure it was really smooth and easy.”