
Why rent when you can own?
Start your home ownership journey in the kind of property you want - for less than you currently pay in rent.
Why shared ownership makes sense
Buying a home outright feels out of reach for so many hopeful homeowners, especially first-time buyers.
Most people don't have a big deposit, a high income or family help to rely on
Shared ownership lowers the barrier
- A mortgage deposit based just on the share being bought.
- A smaller mortgage.
- Affordability based on part-mortgage and part-rent.
That could be the difference between waiting years or buying now.
In many areas of the country the combined cost of the mortgage on a share and subsidised rent on the rest can be similar to, or sometimes cheaper than, private rent, especially for new-build homes. Unlike renting, some of that money is 'working' and going towards something you actually own. Even if you're buying 25% or 40%, you're building equity instead of handing over rent to pay someone else's mortgage forever.
Buying with shared ownership gives you control, stability, and a chance of getting on the ladder sooner.
Shared ownership is a practical way onto the property ladder. It's best approached while being honest about the trade-offs as well. Rent and service charges still need to be paid. Costs can rise over time. Selling can be more complex than a normal property. For some it may not be ideal for total flexibility
Stability without needing to buy 100%
Shared ownership still offers:
- Long-term security.
- The right to decorate and make it feel like home.
- More certainty than a rolling rental contract.
Turning your rent into an investment
London example
According to home.co.uk, the average rent for homes across all properties in London IG3 was £1,855* per calendar month. With shared ownership, your outgoing could be £1,093 a month for a one bedroom apartment at One Goodmayes.
That's an approximate saving of £762 a month, based on:
- A minimum 25% share of £78,750 (Full Market Value £315,000).
- 5% mortgage deposit of £3,938.
- £74,813 mortgage value.
- £402 monthly mortgage repayments at a five-year fixed rate of 5% on a 30-year term.
- £522 a month rent calculated on 2.65% annual cost of the remaining share value.
- £170 a month estimated service charge.

Save up to £762* on rent in Redbridge with shared ownership.
National example
According to home.co.uk, the average rent for homes across all properties in York was £1,602* per calendar month. With shared ownership, your outgoing could be just £1,237 a month for a two bedroom apartment at The Cocoa Works.
That's an approximate saving of £365 a month, based on:
- A minimum 35% share of £111,125 (Full Market Value £317,500).
- 5% deposit of £5,556.
- £105,569 mortgage value.
- £567 monthly mortgage repayments at a five-year fixed rate of 5% on a 30-year term.
- £473 a month rent calculated on 2.75% annual cost of the remaining share value.
- £197 a month estimated service charge.

Save up to £365* on rent in York with shared ownership.

Without shared ownership, there is no way I could afford this address. Here I pay significantly less a month and also have the security of owning 25% of the property. There’s no question that this route to owning a home in a central London location makes sense.
Siri, who lives in a one bedroom flat at Alta at Consort Place
London

Printmakers Yard
Brentford, TW8. One, two and three bedroom homes in a prime location on the River Thames.

Crescent Gardens
Croydon, CR0 6GN. Brand new studio, one and two bedroom apartments in the centre of Croydon.

Highcross
Croydon, CR0 1NB. One, two and three bedroom apartments with tram, bus and train connections on your doorstep.
Around the country

The Cocoa Works
York, YO31. Last phase of two bedroom apartments in York's lovingly restored former Rowntree's Factory. Ready to move in.

Furness Quay
Salford M50. One, two and three bedroom homes in one of the north west's best cultural, sporting and leisure destinations.

Islington Wharf
Manchester M4. Two bedroom apartments in an enviable waterside location.

Shared ownership
A purchase option for you that is achievable.

